Bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. Bet365 also offers an on-course bookmaking service.
For sports betting, Bet365 is licensed and regulated by the UK Gambling Commission. Bet365's casino, games and poker operations are licensed and regulated by the Government of Gibraltar. In addition to the company headquarters in Stoke-on-Trent, bet365 have further offices in Gibraltar and Australia. The Australian business is regulated and licensed by the Northern Territory Government, with one hundred staff employed in Darwin. Samuel L. Jackson represents the company in their Australian TV advertising.
Bet365's site is available in seventeen different languages and supports a variety of payment methods including credit/debit cards and Neovia.
Bet365 is a trading name of Hillside (New Media) Ltd. and operations including payments through the affiliate programme are carried out under that name.